We are often asked how to pronounce 'qowl' and if the word means anything outside of 'quality of working life'.

When we talk to other people we usually pronounce the letters of the name: Q.O.W.L.

Between ourselves here at QoWL Ltd. we usually pronounce the word 'kwol'.  

Although we don't do it - we realise QoWL can also be pronouced as 'cool', 'call', 'coal' or 'cole'.

In order to avoid confusion when people hear us say the name, our website can also be accessed using www.qwol.co.uk

Interesting facts

By coincidence there is a Hebrew word 'qowl' which is pronounced 'cole' and variously means 'the thunderous voice of God', or to call.  

There is a city in Afghanistan whose name is usually translated into English as Qowl.

The word 'qowl' (meaning 'saying' or 'word' in Persian and Arabic) is used by Sufi Mulslims and is the origin for the word 'qawwali' or popular devotional music.

Please let us know if you know any more!